Privacy Policy

1. Who We Are

2. Information We Collect

We may collect the following information directly from you or automatically through your use of our site and services:

• Identifiers: Name, email address, phone number, physical address, date of birth, gender.
• Pregnancy Information: Details voluntarily shared such as how far along you are and your doctor's name.
• Payment Information: When you make purchases, payment data is processed securely by Square. We do not store your full payment card details.
• Client Scheduling Information: Bookings and client records are managed through Vagaro, our scheduling and customer management platform.
• Technical Data: IP address, device/browser details, collected automatically through Facebook Pixel and Google Analytics.

3. How We Use Your Information

We use your information to:

• Provide our services, including scheduling, ultrasound imaging, and boutique purchases.
• Process payments and manage orders.
• Communicate with you regarding appointments, updates, and special offers.
• Improve our website and marketing through analytics tools (Google Analytics, Facebook Pixel).
• Collaborate with trusted third-party partners who provide complementary products or services that may interest you.
• Comply with legal obligations.

4. Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Understand how visitors use our site.
• Improve user experience and marketing.
• Serve targeted ads on platforms such as Facebook.

You can adjust cookie settings in your browser or opt out of personalized ads through your social media and browser settings.

5. Sharing Your Information

We do not sell your personal information. However, we may share your information with:

• Vagaro (appointment scheduling and client management).
• Square (payment processing).
• Google Analytics and Facebook Pixel (website analytics and advertising).
• Trusted business partners who provide related or complementary products and services. We may collaborate with these partners to share information about offerings that we believe may benefit you.
• Service providers who assist in operating our website and business.
• Legal authorities if required by law.

6. Your Privacy Rights

Depending on your location, you may have rights to:

• Access, update, or correct your information.
• Request deletion of your personal information.
• Opt out of marketing communications.
• Opt out of having your information shared with our trusted business partners.
• Limit the sharing of certain sensitive information.

To exercise these rights, contact us at info@appleofmyeyeimaging.com.

7. Data Security & Retention

We implement industry-standard security practices to protect your data. While no system is 100% secure, we take reasonable measures to safeguard your personal information.

We retain data only as long as necessary for the purposes described in this policy, or as required by law.

8. Children's Privacy

Our services are intended for expectant parents and families. We do not knowingly collect personal data from children under 13. If we learn that we have, we will delete it promptly.

9. Your Consent

By using this site, you consent to the collection and use of this information by Apple of My Eye Imaging Studio. If we decide to change our privacy policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it.

10. Browser Privacy Settings & "Do Not Track" Signals

Some browsers allow you to send a "Do Not Track" (DNT) signal to websites you visit. At this time, our website does not respond to DNT signals. However, you can control cookies and other tracking technologies directly through your browser settings.

You may also opt out of personalized advertising through the settings provided by platforms such as:

• Google Ads Settings
• Facebook Ad Preferences

We respect your choice to limit tracking and encourage you to use the privacy controls available in your browser and on social platforms.

11. Policy Updates

We may update this Privacy Policy occasionally to reflect changes in our practices. Updates will be posted on this page with a revised "Effective Date."

12. Contact Us

For privacy-related questions or requests, you may contact us at: